FAQ

Frequently Asked questions

What is Digital Geofencing?

Digital Geofencing is an invisible fence you draw around the areas your customers work and play. It's like an invisible dog fence without the bite! We help you determine what customers within that area represent your ideal customer, and we send your ads directly to them on their devices.

After I buy ads, do I have to do anything?

After we help you determine your geofence and demographics, you get to sit back. We manage the creation of the ads using your branding and copy (if you have it) and our know-how to get those clicks.

Can I determine my ad expenditure in advance?

Yes, you can decide how much your ad budget is in advance. With Digital Geofencing you will never go over your predetermined cost. However, if you are geofencing a large area, your ad may not reach every person in that area if it exceeds your pre-purchased impressions. That is why we work with you to determine who your ideal client is and specify targeting that person based on their gender, income, even down to their shopping habits.

Do I need a coupon or special promotion?

Your business does not need to be running a special promotion for Digital Geofencing to work, however, the more enticing your ad is the more likely you are to get website visitors and close those sales!

How do I know people are seeing my ads?

We know people are seeing your ads because we get real-time analytics. We measure how many people in a targeted geofence receive the ad and the conversion to clicks. By the way, 70% of people in a geofenced area receive the ads sent by Digital Geofencing!

How do people see my ads?

How people see your ads is device-based. Desktops and mobile devices within a geofenced area will both receive the ads as display messages. Those on cell phones will receive ad messaging and for businesses using our video ad options, people in the geofenced area will receive video ads.